MA Advertising and Public Relations at University of Alabama

Programme overview

The Master of Arts in Advertising and Public Relations is designed for aspiring students who wish to gain advanced knowledge and expertise in creating and managing persuasive communication. We help motivated students transition from a tactical to a more strategic, managerial approach to advertising and public relations, while becoming ethical and globally competent thought leaders in their future careers.

Faculty: College of Communication and Information Sciences | Department: Advertising Public Relations | Duration: 30 credit hours | Study mode: full-time | Location: Tuscaloosa, AL, United States

What you will study

The degree requires 30 credit hours. Courses in the listed curriculum include APR 551 Foundations of Integrated Comm, APR 550 Analysis and Insights, APR 570 Ethics and Prof Leadership, APR 593 Global Comm Management, APR 531 Concepting, APR 532 Creative Leadership.

Official programme page

Application information

Entry requirements

Applicants must meet the admission criteria of the Graduate School of The University of Alabama. In addition to the Graduate School requirements, the M.A. program in Advertising & Public Relations adheres to the following application and admission requirements. Applicants may be considered for admission on a permission-to-continue basis if they do not meet the GPA criterion for regular admission. To receive consideration and evaluation for admission, applications must include: A video or written statement of purpose; this should be a maximum of five minutes long (for video) or three double-spaced pages (for written) Two (2) letters of recommendation; one academic reference and one professional reference is preferred. Three (3) samples of academic and/or professional work; samples that demonstrate an ability in advertising, PR, or a related field. Qualifications are considered comprehensively, so no single factor determines acceptance to the program. The M.A. in Advertising & Public Rel

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (the admissions page lists Spring, and Summer/Fall priority deadlines).

Graduate application fee is $65 for U.S. citizens and permanent residents and $80 for international students (nonrefundable). Deadlines are set per programme in the Academic Programs Portal; some programmes require a standardized test such as GRE or GMAT.

Apply through the official page: https://graduate.ua.edu/

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