Digital/Social Media Marketing, Certificate at University of Alabama

Programme overview

The Digital/Social Media Marketing (DSM) certificate program involves a deep dive into the ever-evolving world of digital marketing, with courses in marketing strategy, digital/social media marketing strategy, digital marketing analytics, and advanced digital marketing. Students earning a graduate certificate in digital/social media marketing will be prepared to contribute to the digital marketing efforts of firms in nearly every industry. No transfer credit is accepted.

Faculty: Manderson Graduate School of Business | Department: Marketing | Duration: 12 credit hours | Study mode: full-time | Location: Tuscaloosa, AL, United States

What you will study

The degree requires 12 credit hours. Courses in the listed curriculum include MKT 540 Intro to Digital/Social Media, MKT 542 Digital/Social Media Analytics, MKT 543 Adv Digital and Social Media.

Official programme page

Application information

Entry requirements

To be considered for admission, applicants must have earned a bachelor’s degree from an accredited college or university by the time of initial enrollment. Previous academic history, letters of recommendation, demonstrated motivation and aptitude to undertake graduate-level work and professional experience are all taken into consideration. In addition to the Graduate School admissions requirements, you must provide a professional resume, one letter of recommendation from an individual that can assess your readiness for a master’s level certificate program, and a Statement of Purpose. GMAT or GRE scores are not needed. Current graduate students may combine their degree with a graduate certificate.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (the admissions page lists Spring, and Summer/Fall priority deadlines).

Apply through the official page: https://graduate.ua.edu/

Explore more study programmes

Business