BA Public Relations at University of Alabama

Programme overview

Public relations is a proactive, strategic function that strives to mesh the interests of an organization and its publics. Public relations professionals build and maintain those relationships that are essential to the organization’s success — or failure — by applying research skills, visual thinking, strategic planning and effective writing. Success requires a passion for learning about public relations.

Faculty: College of Communication and Information Sciences | Department: Advertising Public Relations | Study mode: full-time | Location: Tuscaloosa, AL, United States

What you will study

Courses in the listed curriculum include UA 101 Legends, EN 103 Advanced English Composition, EN 104 Honors English Composition, APR 241 Intro to Ad and PR, APR 280 Intro to Audience Analysis, APR 290 Intro to Channels and Msg.

Official programme page

Application information

Entry requirements

A number of courses within and outside the department require other courses as prerequisites. A student who registers for any course without satisfying the proper prerequisites will be required to drop the course. Before registering, students are advised to review course descriptions for prerequisites and other requirements. University-level freshman admission (not programme-specific): 4 units English, 3 units mathematics, 3 units natural sciences (two with labs) and 10 other academic units; ACT or SAT is required if the cumulative high school GPA is below 3.0 for 2027 entry (all applicants for 2028 entry).

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer (the admissions page lists Spring, and Summer/Fall priority deadlines).

First-year priority deadlines: November 2 for Spring entry and December 4 for Summer/Fall entry. Applications are accepted through the UA Undergraduate App, and first-time freshmen may also apply through the Common App.

Transfer priority deadlines: October 1 for Spring entry and March 1 for Summer/Fall entry. The application fee is $50 (nonrefundable); Alabama residents applying via the UA Undergraduate App pay no fee.

First-year applicants for a 2027 entry term must submit an ACT or SAT score if their cumulative high school GPA is below 3.0; all students applying to enroll in 2028 must submit test scores.

Apply through the official page: https://admissions.ua.edu/apply/

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