BA (Hons) Digital Marketing at University for the Creative Arts

Programme overview

Creative thinkers become marketing leaders on our BA (Hons) Digital Marketing degree course. We offer this Digital Marketing degree at all three UCA campuses. T he Integrated Foundation Year (if you choose to study it) is taught at UCA Epsom. Taught at UCA Canterbury, Epsom & Farnham.

Duration: 3 years full-time | Study mode: full-time (optional placement year; optional integrated foundation year) | Intake: September 2027 | Location: Farnham, England, United Kingdom

What you will study

In Year 1, you will develop the foundational knowledge and creative skills required to understand how digital marketing and social media operate within contemporary business and cultural contexts. You will be introduced to key marketing principles, consumer behaviour, and audience research, alongside hands-on creative practice focused on social media and campaign development. Year 2 deepens your understanding of digital marketing as a networked, platform-based practice shaped by communities, data, and technology.

Career pathways

Digital Marketing & Social Media graduates leave with an extensive knowledge of industry fundamentals that enable them to develop their careers in a variety of different roles. These could include: Marketing and social media manager, Digital marketing and events co-ordinator, Digital marketing assistant, Social media officer, Digital brand manager, Marketing and content executive.

Official programme page

Application information

Entry requirements

The standard entry requirements for these courses are one of the following: 112 UCAS tariff points Pass at Foundation Diploma in Art & Design (Level 3 or 4) Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma Merit at UAL Extended Diploma 112 UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject 27 total points in the International Baccalaureate Diploma Program with at least 15 IB points at Higher Level (HL) And four GCSE passes at grade 9-4/A*-C including English (or Functional Skills English/Key Skills Communication Level 2). Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply. These courses don't require a portfolio but, if you're UK-based and you receive an offer, we'd still like to meet you at an Applicant Day. Further information will be provided once you have applied. UCAS applicants should also check our UCAS personal statement guide for marketing applicants. English language (IELTS or equivalent): 6.0 overall with no less than 5.5 in any section. UCAS course code P304 (institution code C93).

Domestic applicants: GBP 10,050 a year (2027/28). Tuition for the course as listed on the course page; UK home fee Source

International applicants: GBP 19,800 a year (2027/28). Tuition for the course as listed on the course page Source

Intake: September 2027

Duration: 3 years full-time

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