PGDip Marketing Management for Events, Hospitality and Tourism at University College Birmingham

Programme overview

Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms. This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment.

What you will study

Modules include Global Marketing for Events, Hospitality and Tourism, Dynamics of Consumer Behaviour, Digital, Social and Integrated Campaign Management, Analytics for Decision Making.

Career pathways

Career routes include conference centre manager, event manager, marketing executive, tourist information centre manager and digital marketer.

Official programme page

Application information

Entry requirements

PGDip Marketing Management for Events, Hospitality and Tourism – A grade classification of third class is required, or international equivalent. There are no subject pre-requisites for this programme. To apply, you must have five years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing. A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.

Domestic applicants: GBP 10,350 a year (2026/27). UK/home full-time tuition; part-time £5,175 per year Source

International applicants: GBP 17,500 a year (2026/27). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: September 2026

Duration: Sep: 9 months FT | Feb: 12 months FT

Apply through the official page: https://www.ucb.ac.uk/university/postgraduate/how-to-apply/

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