MSc Marketing at University College Birmingham

Programme overview

The MSc Marketing course is a future-focused programme designed to develop strategic, analytical and creative marketing leaders. Blending theory and real-world application, the course explores digital transformation, consumer insight, brand strategy and sustainability within a global context. Students will master data-driven decision-making, innovation and the ethical use of AI and emerging technologies.

Department: Department of Business and Enterprise | Duration: 1.5 year FT / 2 year PT | Study mode: full-time / part-time (placement: 3 or 6 months (optional) MSc Only) | Intake: February 2027, September 2027 | Location: Birmingham, England, United Kingdom

What you will study

Modules include Applied Master's Project, Consumer and Buyer Behaviour, Digital and AI-driven Marketing Strategy, Financial Strategy for Marketing Leaders, Marketing Analytics and Research Methods, Strategic Marketing Leadership, Sustainable Innovation and New Product Development.

Career pathways

Career routes include digital marketing manager, marketing manager, brand manager, marketing Analyst / Consumer Insight Manager and growth Marketing / Performance Marketing Manager.

Official programme page

Application information

Entry requirements

MSc Marketing - A grade classification of 2:2 is required, or international equivalent. There are no subject prerequisites. To apply, you must have 5 years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing. A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.

Domestic applicants: GBP 10,350 a year (2026/27). UK/home full-time tuition; part-time £5,175 per year Source

International applicants: GBP 17,500 a year (2026/27). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: February 2027, September 2027

Duration: 1.5 year FT / 2 year PT

Apply through the official page: https://www.ucb.ac.uk/university/postgraduate/how-to-apply/

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