MA Luxury Brand Management at University College Birmingham

Programme overview

Our Luxury Brand Management MA is aimed at innovators and strategic thinkers looking to follow an exciting career in the luxury brand sector. The course will give you the skill set to succeed in this high-profile and competitive sector, and through innovation, creative thinking and holistic learning, you will be able to blend theoretical knowledge with practical application and real-world practice.

Department: Department of Hospitality and Tourism | Duration: 18 months FT (24 months w/ placement) | Study mode: full-time (placement: 6 month (optional) placement) | Intake: September, February | Location: Birmingham, England, United Kingdom

What you will study

Modules include The Business of Luxury, Luxury Brand Marketing and Communication, Strategic Brand Management, Luxury Innovation and Sustainable Futures, Leadership and Entrepreneurial Practice, Experiential Luxury Environments, Final Luxury Brand Management Project.

Career pathways

Career routes include luxury brand manager, lead luxury brand manager, senior global brand manager, social media manager and marketing manager.

Official programme page

Application information

Entry requirements

A grade classification of 2:2 is required, or an international equivalent. There are no subject prerequisites for this course. To apply, you must have five years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing. A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered. Home and EU applicants: [email protected] International applicants: [email protected]

Domestic applicants: GBP 11,000 a year (2025/26). UK/home full-time tuition; part-time £5,500 per year Source

International applicants: GBP 17,000 a year (2025/26). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: September, February

Duration: 18 months FT (24 months w/ placement)

Apply through the official page: https://www.ucb.ac.uk/university/postgraduate/how-to-apply/

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