FdA Marketing at University College Birmingham

Programme overview

Our marketing degree is designed to equip graduates with a range of digital, marketing and management skills, including data analytics, content creation, search engine optimisation, artificial intelligence in marketing and networking and professional development in order to meet current and future demands of the industry. With the marketing and digital industry seeing unprecedented growth, now is the perfect time to launch your career in this exciting, dynamic field.

Department: Department of Business and Enterprise | Duration: 2 years FT | Study mode: full-time | Intake: September, February | Location: Birmingham, England, United Kingdom

What you will study

Year 1 core modules: Content Creation, Essentials of Marketing, Artificial Intelligence in Marketing, Marketing Communications, The Marketing Environment, Digital Influence and Social Media; Year 2 core modules: Contemporary Issues in Marketing, Contemporary Consumer Behaviour, Marketing Research, Search Engine Optimisation, Digital Campaign Management, E-Commerce and UX Design, Sales Management.

Career pathways

Career routes include purchasing managers, marketing manager, advertising account managers, data analyst, content strategist/manager and digital trust and privacy analyst.

Official programme page

Application information

Entry requirements

26/27 Entry Requirements: A-levels: An A-level grade profile of DD. T-levels : A T-level graded Pass with a core component profile less than C. BTEC: A BTEC grade profile of PP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications. Apprenticeship: Achieve an advanced apprenticeship (Level 3). Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 32 UCAS Tariff points will be required. Access to Higher Education Diploma: 32 UCAS Tariff points. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. 27/28 Entry Requirements: A-levels: An A-level grade profile of DD. T-levels : A T-level graded Pass with a core component profile less than C. BTEC: A BTEC grade profile of PP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Domestic applicants: GBP 9,790 a year (2026/27). UK/home full-time tuition; part-time £4,895 per year Source

Intake: September, February

Duration: 2 years FT

Apply through the official page: https://www.ucb.ac.uk/university/undergraduate/how-to-apply/

Explore more study programmes

Business