BA (Hons) Marketing at University College Birmingham

Programme overview

Our marketing degree is designed to equip graduates with a range of digital, marketing and management skills, including data analytics, content creation, search engine optimisation, artificial intelligence in marketing and networking and professional development in order to meet current and future demands of the industry. With the marketing and digital industry seeing unprecedented growth, now is the perfect time to launch your career in this exciting, dynamic field.

Department: Department of Business and Enterprise | Duration: 3 years FT (4 years with placement) | Study mode: full-time (placement: Optional work placement) | Intake: September, February | Location: Birmingham, England, United Kingdom

What you will study

Year 1 core modules: Content Creation, Essentials of Marketing, Artificial Intelligence in Marketing, Marketing Communications, The Marketing Environment, Digital Influence and Social Media; Year 2 core modules: Contemporary Issues in Marketing, Contemporary Consumer Behaviour, Marketing Research, Search Engine Optimisation, Digital Campaign Management, E-Commerce and UX Design, Sales Management; Final year core modules: Leadership Skills in Marketing, Marketing Analytics, International Marketing, Marketing Project, Public Relations (PR), Freelancing, Brand Management.

Career pathways

Career routes include purchasing managers, marketing manager, advertising account managers, data analyst, content strategist/manager and digital trust and privacy analyst.

Official programme page

Application information

Entry requirements

We consider applications from all students, regardless of their background or previous achievements. Our tariff requirements are used for guidance, so if you don't quite meet these requirements, we would still encourage you to apply. 26/27 Entry Requirements: A-levels: An A-level grade profile of BBC. T-levels : A T-level graded Merit with a core component of grade C. BTEC: A BTEC grade profile of DMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications. Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 112 UCAS Tariff points will be required. Access to Higher Education Diploma: 112 UCAS Tariff points, including a minimum of 15 Level 3 credits at Distinction. 27/28 Entry Requirements: A-levels: An A-level grade profile of BBC. T-levels : A T-level graded Merit with a core component of grade C. BTEC: A BTEC grade profile of DMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Domestic applicants: GBP 9,790 a year (2026/27). UK/home full-time tuition; part-time £4,895 per year Source

International applicants: GBP 16,500 a year (2026/27). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: September, February

Duration: 3 years FT (4 years with placement)

Apply through the official page: https://www.ucb.ac.uk/university/undergraduate/how-to-apply/

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