BA (Hons) Marketing Management (Top-up) at University College Birmingham

Programme overview

Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses. This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5).

Department: Department of Business and Enterprise | Duration: 1 year FT | Study mode: full-time | Intake: September 2026, February 2027 | Location: Birmingham, England, United Kingdom

What you will study

Modules include Strategic Marketing Management, Marketing Analytics, International Marketing, Marketing Final Major Project, Research Project, Advertising and Media Management, Brand Management, Podcasting and Audio Production.

Career pathways

Career routes include marketing executive, digital marketer, social media manager, advertising account executive, public relations officer and media planner.

Official programme page

Application information

Entry requirements

Academic : A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits. Academic : European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

Domestic applicants: GBP 9,790 a year (2026/27). UK/home full-time tuition; part-time £4,895 per year Source

International applicants: GBP 19,750 a year (2026/27). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: September 2026, February 2027

Duration: 1 year FT

Apply through the official page: https://www.ucb.ac.uk/university/undergraduate/how-to-apply/

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