BA (Hons) Events Management at University College Birmingham

Programme overview

Our Events Management BA (Hons) degree is your ticket to a dynamic career in the thriving events industry. From grand festivals and sporting spectacles to corporate conferences and intimate weddings, events shape our world. With a global market value exceeding $1.6 trillion (Events Industry Council, 2023), the demand for skilled event managers is soaring.

Department: Department of Hospitality and Tourism | Duration: 4 years FT (3 years without placement) | Study mode: full-time (placement: 48-week placement (optional) opportunities available (BA only)) | Intake: September, February | Location: Birmingham, England, United Kingdom

What you will study

Year 1 core modules: Dynamic Events Environment, Event Business Management, Event Experience Design, Event Logistics Management, Event Principles and Planning, Personal Branding; Year 2 core modules: Applied Event Research, Digital Marketing, Event Project Management, Live Event Creation, Operational Financial Management; Final year core modules: Enterprise and Innovation Showcase, Event Crisis Resilience, Event Tourism Strategy, Innovative Events, Sustainable Events Management.

Career pathways

Career routes include events/festival manager, marketing executive, digital marketer, tour manager, project manager and event manager.

Official programme page

Application information

Entry requirements

We consider applications from all students, regardless of their background or previous achievements. Our tariff requirements are used for guidance, so if you don't quite meet these requirements, we would still encourage you to apply. 26/27 Entry Requirements: A-levels: An A-level grade profile of BBC. T-levels : A T-level graded Merit with a core component of grade B. BTEC: A BTEC grade profile of DMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications. Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 112 UCAS Tariff points will be required. Access to Higher Education Diploma: 112 UCAS Tariff points, including a minimum of 15 Level 3 credits at Distinction. 27/28 Entry Requirements: A-levels: An A-level grade profile of BBC. T-levels: A T-level graded Merit. BTEC: A BTEC grade profile of DMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications. Access to Higher Education Diploma: 112 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Domestic applicants: GBP 9,790 a year (2026/27). UK/home full-time tuition; part-time £4,895 per year Source

International applicants: GBP 16,500 a year (2026/27). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: September, February

Duration: 4 years FT (3 years without placement)

Apply through the official page: https://www.ucb.ac.uk/university/undergraduate/how-to-apply/

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