BA (Hons) Digital Marketing (Top-up) at University College Birmingham

Programme overview

Modern-day marketing has been transformed by new digital technology, challenging all kinds of businesses to find talented graduates with the knowhow to make the most of new tools and developments. If you already have a background in this area, our Digital Marketing top-up degree course will expand upon your ability to implement the latest technologies effectively in today's marketing landscape.

Department: Department of Business and Enterprise | Duration: 1 year FT | Study mode: full-time | Intake: September 2026, February 2027 | Location: Birmingham, England, United Kingdom

What you will study

Modules include Strategic Marketing Management, Marketing Analytics, Managing Online Communities, Marketing Final Major Project, Research Project, Advertising and Media Management, Brand Management, Podcasting and Audio Production, International Marketing.

Career pathways

Career routes include digital marketer, analytics manager, social media manager, advertising account executive, pay-per-click (PPC) specialist and SEO specialist.

Official programme page

Application information

Entry requirements

Academic : Students who wish to enter the final year top-up will need to have studied one module in marketing at HND with all modules passed with a merit profile, or a foundation degree with 240 credits. Academic : European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

Domestic applicants: GBP 9,790 a year (2026/27). UK/home full-time tuition; part-time £4,895 per year Source

International applicants: GBP 19,750 a year (2026/27). International full-time tuition; placement-year administration fee (£500 full year / £250 half year) not included Source

Intake: September 2026, February 2027

Duration: 1 year FT

Apply through the official page: https://www.ucb.ac.uk/university/undergraduate/how-to-apply/

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