BA (Hons) Digital Marketing at University Centre Peterborough

A CIM-aligned honours degree in digital marketing covering search, social media, brand management and strategic marketing leadership (UCAS code DMC2). Subject to validation.

Faculty: Business Management  |  Duration: Full-time: 3 years (2 full days a week over two semesters per year); Part-time: 4 years (1-2 full days a week)  |  Study mode: full-time; part-time  |  Intake: September  |  Location: Peterborough, England, United Kingdom

What you will study

Year 1 (Level 4): Principles of Marketing, Personal and Professional Development, Digital Marketing Fundamentals, Social Media & Marketing Technology, Search Engine Marketing & Optimisation. Year 2 (Level 5): Marketing Strategy in the Digital Age, Consumer & Buyer Behaviour and Insights, Integrated Marketing Communications, Brand Management. Year 3 (Level 6): Contemporary Issues in Digital Marketing, Strategic Marketing and Leadership, Undergraduate Major Project, B2B Marketing and E-commerce.

Official programme page