BUT Techniques de commercialisation - Stratégie de marque et événementiel at Université Sorbonne Paris Nord

Three-year Bachelor Universitaire de Technologie in Techniques de commercialisation, training future intermediate managers able to work at every stage of selling a good or service, from market study to strategy, commercial communication, negotiation and customer relations. Pathway: brand strategy and events, training for brand management and event management in any type of organisation.

Faculty: IUT de Saint-Denis  |  Duration: 3 years (Bac+3)  |  Study mode: Full-time and work-study; taught in French  |  Location: Villetaneuse, Île-de-France, France

What you will study

Common core in the first year, then specialisation by pathway in years 2 and 3; four core competences (marketing, sales, commercial communication, specialisation), with about 60% classical teaching and about 40% learning-and-assessment situations.

Career pathways

Careers in sales, marketing and communication; further study through business-school parallel admissions or related university masters.

Official programme page