Université Sorbonne Paris Nord campus

Business

BUT Techniques de commercialisation - Business international : achat et vente at Université Sorbonne Paris Nord

Université Sorbonne Paris Nord, France

Programme overview

Three-year Bachelor Universitaire de Technologie in Techniques de commercialisation, training future intermediate managers able to work at every stage of selling a good or service, from market study to strategy, commercial communication, negotiation and customer relations. Pathway: international business, buying and selling, training for international marketing and trade.

Faculty: IUT de Saint-Denis  |  Duration: 3 years (Bac+3)  |  Study mode: Full-time; taught in French  |  Location: Villetaneuse, Île-de-France, France

What you will study

Common core in the first year, then specialisation by pathway in years 2 and 3; four core competences (marketing, sales, commercial communication, specialisation), with about 60% classical teaching and about 40% learning-and-assessment situations.

Career pathways

Careers in sales, marketing and communication; further study through business-school parallel admissions or related university masters.

Official programme page

Application information

Domestic applicants: EUR 178 a year (2025/2026). Licence-cycle national diploma (licence, licence professionnelle, BUT, DEUST): national registration fee for students under the standard scale (EU/EEA and others at the standard rate); excludes CVEC Source

International applicants: EUR 2,895 a year (2025/2026). Licence-cycle national diploma (licence, licence professionnelle, BUT, DEUST): differentiated rate for non-EU students in international mobility (article 8 of the order of 19 April 2019); excludes CVEC and may be subject to exemptions Source

Duration: 3 years (Bac+3)

Apply through the official page: https://www.parcoursup.gouv.fr/

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