Université PSL (Paris Sciences et Lettres) campus

Business

Master Marketing et stratégie (Marketing and Strategy) at Université PSL (Paris Sciences et Lettres)

Université PSL (Paris Sciences et Lettres), France

Programme overview

Dauphine-PSL master training professionals able to build a marketing strategy, implement and oversee an action plan using data, and assess the marketing challenges of organisations in a digital environment; affiliated with the PSL graduate programme in Management.

Faculty: Dauphine - PSL  |  Duration: 2 years (Master 1 and Master 2)  |  Study mode: full-time or work-study; taught in French  |  Location: Paris, Île-de-France, France

What you will study

Master 1 track: Marketing and Strategy (initial training and work-study). Master 2 tracks: Business Development; Brand Strategy and Communication; Consulting, Data and Research; Luxury Management; Retail and Customer Management.

Career pathways

Project manager, digital project manager, digital marketing manager, operational marketing manager, consultant.

Official programme page

Application information

Entry requirements

Master 1: BAC+3 (180 ECTS) or equivalent in management, economics or social sciences; application and interview via MyCandidature, 15 January to 24 February 2026.

International applicants: EUR 6,831 a year (2026-2027). Rate for students with tax residence outside an EU member state, 2026-27, no reductions possible. For Master 1 apprenticeships the host company pays the fees. CVEC not included. Source

Duration: 2 years (Master 1 and Master 2)

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.