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Master Entrepreneuriat et management de projets - Parcours Marketing digital et communication (MDC) at Université Polytechnique Hauts-de-France

Université Polytechnique Hauts-de-France, France

Programme overview

Parcours Marketing digital et communication (Bac+5) forming future marketing and communication managers in a digital world and experts in advanced digital marketing strategies and techniques.

Faculty: IAE - École universitaire de management  |  Department: Entrepreneuriat et management de projets  |  Duration: 2 years  |  Intake: September to end of August; classes Thursday and Friday  |  Location: Valenciennes, Hauts-de-France, France

What you will study

Skill blocks on 5.0 marketing strategy, optimisation of digital tools and uses (UX design, web referencing and traffic management), managing innovation with an introduction to marketing research, and sector-specific professional skills.

Career pathways

Managers in marketing and communication and experts in digital marketing.

Official programme page

Application information

Entry requirements

Open to candidates with a Licence in management, another Licence or a BUT; selection on file and interviews. VAE available for those without the diploma.

Domestic applicants: EUR 255 a year (2026-2027). National registration fee (inscription principale), non-scholarship students from EU/EEA; scholarship students pay 0. CVEC (105 EUR) not included. Master cursus. Source

International applicants: EUR 3,950 a year (2026-2027). Differentiated fee for non-EU/EEA/Swiss students first registering in a second-cycle degree (master or engineering cycle) in 2026-2027. Source

Intake: September to end of August; classes Thursday and Friday

Duration: 2 years

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