Université Paris Nanterre campus

Business

BUT Techniques de commercialisation - Marketing digital, e-business et entrepreneuriat at Université Paris Nanterre

Université Paris Nanterre, France

Programme overview

The BUT Techniques de commercialisation offers high-level professional training while preparing for further study, built around professional situations, company periods (internships in France and abroad or alternance, possible from the first year), professional projects and transversal activities. This is the Marketing digital, e-business et entrepreneuriat pathway (initial training), also offered by apprenticeship.

Faculty: IUT de Ville d'Avray  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time; also by work-study (apprenticeship or professionalisation contract)  |  Location: Nanterre, Île-de-France, France

What you will study

Three years, six semesters, 180 ECTS, 2,600 hours; two pathways from the second year.

Career pathways

All digital marketing and e-business careers and those related to creating a digital commercial start-up, such as research officer and communication officer.

Official programme page

Application information

Entry requirements

Recruitment on file via Parcoursup; entry in second and third year on file (outside Parcoursup) and interview.

Duration: 3 years (180 ECTS)

Apply through the official page: https://www.parcoursup.fr/

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.