Université Paris Dauphine – PSL campus

Business

Master 2 Marketing et stratégie – Management du luxe at Université Paris Dauphine – PSL

Université Paris Dauphine – PSL, France

Programme overview

The track trains students to understand the stakes and the whole value chain of an international luxury industry, developing through apprenticeship the skills needed for a career in France and abroad with academic and professional specialists.

Faculty: Master Marketing et stratégie  |  Duration: 1 year (60 ECTS), work-study (apprenticeship)  |  Study mode: work-study (alternance); French and English  |  Location: Paris, Île-de-France, France

What you will study

Semester 3 specialty block (9 ECTS) includes luxury-brand markets and strategies, sociology and marketing of luxury and retail excellence in luxury, with a common block (12 ECTS) on marketing performance and impact and new business models.

Career pathways

81% of graduates have a job per the programme page.

Official programme page

Application information

Entry requirements

BAC+4 (240 ECTS) or equivalent; open to students who validated the Dauphine-PSL Master 1 Marketing et stratégie in first session; not open to external applicants. Selection in three steps: online application, eligibility decision, interview. Capacity 30.

Duration: 1 year (60 ECTS), work-study (apprenticeship)

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