Université Paris Dauphine – PSL campus

Business

Master 2 Marketing et stratégie – Stratégie de marque et communication (208) at Université Paris Dauphine – PSL

Université Paris Dauphine – PSL, France

Programme overview

The track trains students to build marketing and communication strategies for organisations and brands, understand the market environment, grasp strategic and technical digital issues, implement marketing and marketing-communication decisions, and develop a critical view of the potentially negative effects of marketing decisions.

Faculty: Master Marketing et stratégie  |  Duration: 1 year (60 ECTS), work-study (apprenticeship)  |  Study mode: work-study (alternance); French  |  Location: Paris, Île-de-France, France

What you will study

Semester 3 specialty block (9 ECTS) includes workshops and master class series, strategic planning and public relations, with a common block (12 ECTS) including marketing performance and impact and new business models.

Official programme page

Application information

Entry requirements

BAC+4 (240 ECTS) or equivalent from Dauphine, a university, business, management or engineering school or other institution in management, applied economics, econometrics, literature or social sciences (sociology, psychology, ethnology); skills in management and marketing, international outlook with English and French communication, analytical, synthesis and writing ability and teamwork. Selection in three steps: online application, eligibility decision, interview. Capacity 30.

Duration: 1 year (60 ECTS), work-study (apprenticeship)

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