Master 2 Marketing et stratégie – Conseil, data et recherche (102) at Université Paris Dauphine – PSL

Programme overview

The track trains through research high-level executives and researchers in marketing and strategic management, leading to consultant and senior marketing and strategy posts in consulting and research firms, agencies, companies and organisations, and to doctoral research. The Research option allows the DU Research in Management (RIM2) in parallel, as part of the Programme Gradué Management.

Faculty: Master Marketing et stratégie | Duration: 1 year (60 ECTS), work-study (apprenticeship) | Study mode: work-study (alternance); French | Location: Paris, Île-de-France, France

What you will study

Semester 3 specialty block (9 ECTS) covers study and research design, advanced qualitative methodologies and advanced quantitative methodologies, with a common block (12 ECTS) including marketing performance and impact and new business models.

Career pathways

Consultant and senior marketing or strategy roles, and academic research; 83.3% of graduates are in employment per the programme page.

Official programme page

Application information

Entry requirements

BAC+4 (240 ECTS) or equivalent from Dauphine, a university, grande école, engineering school or other institution; non-French speakers need at least DELF or DALF B1 (B2 appreciated); foreign applicants first go before a pedagogical commission. Selection in three steps: online application, eligibility decision, interview. Capacity 30.

International applicants: EUR 6,831 a year (2026/2027). Flat rate where tax residence is outside the EU, no reductions possible (excludes CVEC). Source

Duration: 1 year (60 ECTS), work-study (apprenticeship)

Apply through the official page: https://dauphine.psl.eu/formations/masters/marketing-et-strategie/m2-conseil-data-recherche/admissions

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