Université Paris Dauphine – PSL campus

Business

Master 2 Marketing et stratégie – Business Development at Université Paris Dauphine – PSL

Université Paris Dauphine – PSL, France

Programme overview

With a strong strategic, marketing and sales component, the track trains operational managers for business development within companies: expansion into new markets and development of products meeting customers' specific needs.

Faculty: Master Marketing et stratégie  |  Duration: 1 year (60 ECTS), work-study (apprenticeship)  |  Study mode: work-study (alternance); French and English  |  Location: Paris, Île-de-France, France

What you will study

Semester 3 specialty block (9 ECTS) includes economic intelligence and offer-design challenge, marketing planning, test and learn and prototyping, and intercultural management and design thinking, with a common block (12 ECTS) on marketing performance and impact and new business models.

Career pathways

Mostly permanent executive posts in the private sector; 87% of the 2023 graduates were in employment within a month per the programme page.

Official programme page

Application information

Entry requirements

BAC+4 (240 ECTS) or equivalent; direct entry for students from the Dauphine first-year Master Marketing et stratégie (including apprenticeship); no external admissions. Selection in three steps: online application, eligibility decision, interview. Capacity 37.

Duration: 1 year (60 ECTS), work-study (apprenticeship)

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Book a Consultation

Explore

Help & Support

Get In Touch

Email: [email protected]

Newsletter

Get the latest courses, scholarships and events in your inbox.

Copyrights © 2026 StudyMapped. All rights reserved.

Terms of Service · Privacy Policy · Refund Policy