Université Paris Dauphine – PSL campus

Business

Master 1 Marketing et stratégie at Université Paris Dauphine – PSL

Université Paris Dauphine – PSL, France

Programme overview

The first year provides the knowledge base in marketing and strategy in a common core organised in five blocks, giving the keys to continue in one of the second-year tracks, with a wide choice of options to refine the project. A Research in Management double-degree route opens to the Programme Gradué Management.

Faculty: Master Marketing et stratégie  |  Duration: 1 year (60 ECTS, 24-week internship)  |  Study mode: full-time; French  |  Location: Paris, Île-de-France, France

What you will study

Semester 1 common block (18 ECTS) includes information-search methods, the regulatory and legal framework of marketing, marketing and innovation, strategy and value creation, history of marketing and consumption, and customer experience and retail; a sustainable marketing block follows.

Official programme page

Application information

Entry requirements

BAC+3 (180 ECTS) or equivalent from Dauphine, a university or other institution in management, economics, social sciences or humanities. Admission in two steps: online application, then admission on file or eligibility on file and interview. Applications 15 January to 24 February 2026. Capacity 130.

International applicants: EUR 6,831 a year (2026/2027). Flat rate where tax residence is outside the EU, no reductions possible (excludes CVEC). Source

Duration: 1 year (60 ECTS, 24-week internship)

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