Université Paris Dauphine – PSL campus

Business

Master 1 Marketing et stratégie (work-study) at Université Paris Dauphine – PSL

Université Paris Dauphine – PSL, France

Programme overview

The master trains high-level experts and managers able to adapt and develop solutions in complex environments in a context of ecological, social and technological transition, covering the fundamentals of marketing and strategy and specialisation, with active teaching methods and challenges run with companies.

Faculty: Master Marketing et stratégie  |  Duration: 1 year (60 ECTS), work-study (apprenticeship)  |  Study mode: work-study (alternance); French  |  Location: Paris, Île-de-France, France

What you will study

Semester 1 common block (18 ECTS) includes customer experience and retail, strategy and value creation, marketing and innovation, information-search methods, the regulatory and legal framework of marketing and the history of marketing and consumption.

Official programme page

Application information

Entry requirements

BAC+3 (180 ECTS) or equivalent from Dauphine, a university or other institution in management, economics, social sciences or humanities. Selection in three steps: online application, eligibility decision, interview. Applications 15 January to 24 February 2026. Capacity 30.

Duration: 1 year (60 ECTS), work-study (apprenticeship)

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