Bachelor universitaire de technologie (BUT) Techniques de commercialisation (TC) at Université de Tours

Three-year BUT (licence level) preparing marketing, e-marketing, sales and communication professionals; marketing, sales and commercial communication are studied in the first year and students choose one of four pathways from the second year.

Faculty: Institut Universitaire de Technologie de Tours (IUT Tours)  |  Duration: 3 years  |  Study mode: full-time, apprenticeship option from year 2; taught in French  |  Location: Tours, Centre-Val de Loire, France

What you will study

Four pathways: Digital marketing, e-business and entrepreneurship; Marketing and point-of-sale management; Business development and customer-relationship management; Brand strategy and events. Teaching uses serious games, case studies, negotiation challenges in French and foreign languages and team projects, with six months of placements over three years; some pathways are open to apprenticeship from year 2.

Career pathways

Web-master, community manager, digital project manager, department or unit manager, sales, technical-sales and customer-account roles, business developer, brand manager, events manager, product communication officer.

Official programme page