BUT Marketing Techniques - Business Development and Customer Relationship Management track at Université de Pau et des Pays de l'Adour

Programme overview

Three-year BUT in Marketing Techniques at the IUT de Bayonne et du Pays Basque with the Business Development and Customer Relationship Management track. The common core in marketing, sales and commercial communication is followed by specialised Business Development and Customer Relations units.

Faculty: IUT de Bayonne et du Pays Basque | Department: Techniques de commercialisation (TC) | Duration: 6 semesters (3 years), 180 ECTS | Study mode: full-time; language of instruction: French | Location: Pau, Nouvelle-Aquitaine, France

What you will study

From semester 3, UEs add Business Development and Customer Relations to the Marketing, Sales and Commercial Communication core; semester 5-6 UEs are Marketing, Sales, Business Development and Customer Relations. Core first-year UEs are Marketing, Vente (sales) and Communication commerciale; resources include commercial English, a second language, business law, quantitative techniques and market studies, with projects (SAE), portfolio and internships.

Official programme page

Application information

Entry requirements

Applications for first-year entry to a BUT go through Parcoursup (national pre-registration platform). The 2026 calendar: wishes and file from 19 January to 12 March (final file by 1 April 2026), answers from 2 June to 11 July 2026. International candidates subject to a prior admission request (DAP) are not handled through Parcoursup.

Requirements published at program group level.

Domestic applicants: EUR 178 a year (2026-2027). National registration fee (droits d'inscription) for French and EU/EEA students in initial training; CVEC and other ancillary charges excluded; apprentices exempt. Source

International applicants: EUR 2,902 a year (2026-2027). Differentiated rate for non-EU students enrolling at UPPA for the first time; exempt categories (EU/Monaco/Andorra/Quebec/Switzerland nationals, refugees, long-term residents, French tax residents over two years, CPGE students) pay the national rate; part Source

Duration: 6 semesters (3 years), 180 ECTS

Apply through the official page: https://www.parcoursup.fr/

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