Université Claude Bernard Lyon 1 campus

Business

Licence Professionnelle Commercialisation de produits et services – Technico-commercial en produits et services industriels at Université Claude Bernard Lyon 1

Université Claude Bernard Lyon 1, France

Programme overview

A one-year work-study programme (professionalisation or apprenticeship contract) with 446 hours at the training centre, 150 hours of supervised project and 34 weeks in a company. It trains sales engineers and managers specialised in marketing industrial products and services.

Faculty: Institut Universitaire de Technologie / Dépt. Techniques de commercialisation  |  Duration: 2 semesters (1 year)  |  Study mode: full-time; work-study (alternance) route; taught in French  |  Location: Villeurbanne, Auvergne-Rhône-Alpes, France

What you will study

Knowledge: understanding a marketing and commercial approach in the industrial sector and the changing economic and legal environment. Know-how: managing and developing a client portfolio.

Career pathways

Technical sales representative in an industrial company; sales management and marketing responsibilities; product manager, sales director, account manager.

Official programme page

Application information

Entry requirements

For students from first-cycle courses (BTS, BUT, L2) in scientific and/or technical fields or in business/general fields; recognition of prior learning (VAE) is possible.

Domestic applicants: EUR 178 a year (2026/2027). National registration fee (Licence) 2026/2027 for EU/EEA students and others not subject to differentiated fees. Excludes CVEC. Source

International applicants: EUR 2,902 a year (2026/2027). Differentiated registration fee for non-EU/EEA students 2026/2027 (licence); exemptions possible. Excludes CVEC. Source

Duration: 2 semesters (1 year)

Apply through the official page: https://ecandidat.univ-lyon1.fr/

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