Université Claude Bernard Lyon 1 campus

Business

BUT Techniques de Commercialisation – TC des Systèmes Industriels - Business développement et management de la relation client at Université Claude Bernard Lyon 1

Université Claude Bernard Lyon 1, France

Programme overview

A three-year BUT (6 semesters) with 1,800 hours of teaching (2,400 including supervised projects), a 22 to 26-week internship or work-study, 600 hours of projects and teaching organised in blocks of knowledge and skills.

Faculty: Institut Universitaire de Technologie (IUT Lyon 1)  |  Duration: 6 semesters (3 years)  |  Study mode: full-time; work-study (alternance) route  |  Location: Villeurbanne, Auvergne-Rhône-Alpes, France

What you will study

Unit 1, Marketing: building a simple commercial offer, analysing a company's environment by identifying and assessing information sources, and carrying out a market study.

Career pathways

Business schools (by competitive entry), university Master's, DUETI and study abroad, preparatory classes (ATS).

Official programme page

Application information

Entry requirements

Technological baccalaureate (all), general baccalaureate, professional baccalaureates (all) and equivalents; applications related to the training are assessed.

Duration: 6 semesters (3 years)

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