BSc (Hons) Marketing at Ulster University

Programme overview

A full-time BSc (Hons) in Marketing delivered in Belfast. It provides specialist education in the discipline of marketing and prepares graduates for professional marketing careers in Northern Ireland and abroad.

Intake: September 2026 | Study mode: part-time / full-time | Location: Belfast, Northern Ireland, United Kingdom

What you will study

Year one begins with Principles of Marketing, covering the fundamental concepts and principles of marketing that underpin later marketing modules.

Career pathways

Graduates pursue professional careers in marketing in Northern Ireland and abroad. An optional industrial placement leads to a Diploma in Professional Practice (DPP) for students who pass it with at least 40%.

Official programme page

Application information

Entry requirements

Meet the University's General Entrance Requirements. Access to HE Diploma (GB): 15 credits at Distinction and 30 credits at Merit (60-credit diploma). Applicants without GCSE Maths or an accepted equivalent need a 20-credit Level 2 Mathematics module passed at 40% (or NICATS Mathematics for the pre-2021 Access Diploma). Advanced entry to Year 2 or the final year is only for holders of the Foundation Degree in Marketing from Belfast Met (validated by Ulster). International applicants: Academic IELTS 6.0 overall with no band score below 5.5 (or an accepted alternative test).

Domestic applicants: GBP 4,985 a year (2026/27). Northern Ireland, Republic of Ireland and EU Settlement Status fee Source

International applicants: GBP 17,490 a year (2026/27). International fee Source

Intake: September 2026

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