BS Marketing at The Ohio State University

Programme overview

Marketing is the management of exchange processes that satisfy individual and organizational objectives. The study of marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development.

Faculty: Business | Study mode: full-time | Location: Columbus, OH, United States

What you will study

Principles courses Accounting Principles Economics Principles Statistics Core courses Business Skills and Environment Business Law International Business Finance Management Sciences Management and Human Resources Marketing Logistics Strategic Management Required major courses Consumer Behavior Marketing Research Marketing Strategy Marketing Projects Selected courses from research analyst, sales client management, communications, product development

Career pathways

Marketing jobs are available in situations such as manufacturers and channel of distribution members such as retailers and wholesalers. Providers of many types of services, including health care, financial services (including banking), travel, legal services, and information services, also hire marketing executives. Not-for-profit organizations also have marketing professionals.

Official programme page

Application information

Entry requirements

Admission to the university (and the Business college where applicable) applies; no separate programme-specific requirement published. Students admitted to the Columbus campus are also admitted directly to the Fisher major program and the marketing specialization.

Domestic applicants: USD 12,921 a year (2026-27). Columbus campus on-campus Instructional Fee (tuition) for students beginning Autumn 2026: $6,460.50 per semester at 12-18 credit hours, shown as two semesters (Autumn and Spring). The Ohio State Tuition Guarantee fixes this rate for four years for Ohio re Source

Entry terms for first-year applicants to the Columbus campus: Autumn 2027 and Spring 2027 (Spring 2027 deadline November 1, 2026). Summer first-year applications are not accepted.

Transfer applicants can start in Spring, Summer or Autumn 2027.

First-year, Columbus campus, Autumn 2027: early action (non-binding) deadline November 1, 2026; regular decision deadline January 15, 2027; financial aid priority date February 1; acceptance fee deadline May 1, 2027. Early action decisions: December 11 (Ohio residents and Stamps Eminence applicants) and January 22 (non-Ohio residents and international applicants); regular decision decisions March 5.

First-year applicants apply with the Common Application. ACT or SAT scores are required for first-year Columbus applicants (superscored; sent directly by the testing agency); applicants out of high school two or more years are not required to submit scores. The essay is not required.

Transfer applicants (Columbus campus): Spring 2027 deadline November 1, 2026; Autumn 2027 deadline March 1, 2027; Summer 2027 deadline May 15, 2027. Regional campuses: December 1, 2026, April 15, 2027 and July 15, 2027 respectively.

International transfer applicants: Spring 2027 deadline October 1, 2026; Autumn 2027 deadline March 1, 2027.

Apply through the official page: https://undergrad.osu.edu/apply

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