MSc Digital Marketing at Teesside University

Programme overview

A master's in digital marketing for graduates of any discipline, covering digital strategy, consumer behaviour, content and social media marketing and data analytics, with live projects and industry-recognised tools and certifications including generative AI.

Duration: 12-16 months full-time; 2 years part-time | Intake: January, May, September | Study mode: full-time, part-time | Location: Middlesbrough, England, United Kingdom

What you will study

Core modules are Digital Innovation and Change Management, Digital Marketing Communications, Digital Optimisation, Analytics and Metrics, Strategic Digital Marketing and the Professional Marketing Project.

Career pathways

Digital marketing manager, content marketing specialist, SEO specialist, PPC specialist, e-commerce manager, data analyst, digital marketing consultant, marketing automation specialist, brand manager and start-up entrepreneur.

Official programme page

Application information

Entry requirements

Honours graduate of any discipline with at least a 2.2 from a recognised university, or an equivalent professional qualification. Applicants without an honours degree but with significant marketing or management experience are encouraged to apply. Recent Level 7 business-related professional qualifications may earn advanced standing through Recognition of Prior Learning.

Domestic applicants: GBP 7,710 a year (2026/27). Full-time Source

International applicants: GBP 17,000 a year (2026/27). International one-year postgraduate taught master's (MSc/MA); tuition only Source

Intake: January, May, September

Duration: 12-16 months full-time; 2 years part-time

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