MS Advertising at Syracuse University

Programme overview

The MS in Advertising is an intensive yearlong master's programme at the Newhouse School covering strategic planning, data analysis and digital innovation. Students work in teams with real-world clients and present to agency and brand leaders.

Faculty: S.I. Newhouse School of Public Communications | Duration: 1 year (yearlong programme) | Study mode: full-time | Location: Syracuse, NY, United States

What you will study

Coursework covers advertising theory and practice, social media, connected TV, programmatic advertising, ESG strategies and digital privacy and ethics, with specialisation options such as digital advertising, ad production, media planning and buying, or social media. A New York City trip visits leading agencies and media companies.

Official programme page

Application information

Entry requirements

Newhouse graduate programmes (master's): completed online application and $45 fee; resume; personal statement of about 500 words; transcripts from post-secondary institutions; two letters of recommendation (preferably one academic); online video interview via Kira Talent; GRE optional. International applicants: TOEFL iBT minimum 100 or IELTS overall minimum 7.0 (Duolingo English Test minimum 120 accepted if neither is available); applicants must hold a US bachelor's degree or equivalent. Priority application deadline January 15, with later applications reviewed if space is available.

Requirements published at faculty level.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Fall entry for most graduate programmes; spring entry for College of Engineering and Computer Science master's programmes and College of Law LL.M.

Graduate deadlines for fall: College of Engineering and Computer Science master's May 1 and PhD December 15; College of Visual and Performing Arts February 1; School of Architecture January 3; College of Law J.D. rolling admission, LL.M. May 15, J.D. for foreign law graduates June 1. Spring: Engineering and Computer Science master's November 1; Law LL.M. November 15. Other colleges set deadlines by programme.

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