BS Advertising at Syracuse University

Programme overview

A B.S. in advertising combining strategy with hands-on creative work for real clients. Students take project-based classes, including a senior capstone, and choose a creative track or an insights and strategy track. They can build a portfolio through TNH, the student-run advertising agency.

Faculty: S.I. Newhouse School of Public Communications | Study mode: full-time | Location: Syracuse, NY, United States

What you will study

The creative track covers copywriting, art direction, graphic design and commercial scripts. The insights and strategy track covers consumer behavior, media planning and digital analytics.

Career pathways

Business and Finance and Communications and Writing career paths.

Official programme page

Application information

Entry requirements

First-year applicants apply through the Common Application or the Coalition Application (powered by Scoir). SAT/ACT scores are optional for Fall 2026, Spring 2027, Fall 2027 and Spring 2028 entry; submitted scores are superscored. Admission is conditional on maintaining current academic achievement and graduating from secondary school.

Requirements published at program group level.

USD 69,180 a year (2026-27). 2026-27 Main Campus undergraduate full-time tuition ($34,590 per semester for 12-19 credits, shown as $69,180 for the academic year on the cost page); one undergraduate rate band, the same on the international costs page. Excludes housing, meals, miscella Source

Students may apply for the fall or spring semester. First-year fall applicants may apply through Early Decision I, Early Decision II, Early Action or Regular Decision. Transfer applicants may apply for fall or spring.

First-year deadlines: Early Action November 1; Early Decision I November 1; Early Decision II January 5; Regular Decision January 5. Fall transfer applications are due July 1; spring applications (first-year and transfer) are due November 15. Some programmes have earlier deadlines (for example Drama acting and musical theater application and prescreen December 1; architecture portfolio January 5).

First-year students apply through the Common Application or the Coalition Application powered by Scoir. SAT/ACT scores are not required for Fall 2026, Spring 2027, Fall 2027 or Spring 2028 admission, and students who do not submit scores remain eligible for merit scholarships. An application fee waiver can be requested in writing by the school counselor to [email protected].

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