BA (Hons) Sport, Media and Culture at Swansea University

Programme overview

The BA Sport, Media and Culture blends critical theory with hands-on experience across sports journalism, public relations, digital media and film. Students examine how sport, fandom, national identity and media representation shape social and cultural life in Britain and globally. A final-year sports communication internship (50 hours) gives experience in a professional sports media environment.

Department: School of Culture and Communication | Duration: 3 years full-time (4 years with a foundation year, year abroad or year in industry) | Intake: September | Location: Swansea, Wales, United Kingdom

What you will study

Year 1 includes Introduction to Media and Communication, Delivering and Decoding the News, Pitch Invasion: Sport and its Impact on Society and Principles of Mediation, with Creative Media Platforms and Public Relations options. Year 2 covers podcasting, Social Media Cultures, sports commentary and punditry and digital content creation, with Theorising the Media as an option.

Career pathways

Graduates have gone on to careers as sports journalists, sports broadcasters, media relations specialists, sports social media managers, sports event coordinators, sports public relations managers and sports marketing specialists.

Official programme page

Application information

Entry requirements

Three-year degree: typical offer BBB-CCC at A-level; BTEC DMM; UK Access 45 Merits at Level 3; T Levels Merit; mixed qualifications 96-120 UCAS tariff points from the three highest qualifications; International Baccalaureate 30 points. International applicants: IELTS 6.0 with at least 5.5 in each component. Foundation-year route (P36F): CDD-DDD at A-level, BTEC MMP, T Level Pass, 80 UCAS points, IB 26 points.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time undergraduate tuition fee for Welsh, English and other UK students. International fee is shown on the course page. Source

International applicants: GBP 19,300 a year (2026/27). Year 1 fee for September 2026 entry; international fees rise by 3% for each subsequent year of study. Source

Intake: September

Duration: 3 years full-time (4 years with a foundation year, year abroad or year in industry)

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