Postgraduate Diploma in Marketing at Stellenbosch University

Programme overview

A one-year full-time, face-to-face postgraduate diploma of 120 credits in which all modules and lectures are compulsory, designed for graduates of non-marketing bachelor's degrees.

Faculty: Economic and Management Sciences | Department: Business Management | Duration: One year (full-time, January to November) | Location: Stellenbosch, Western Cape, South Africa

What you will study

12 compulsory modules: Brand Management, Consumer Behaviour, Digital Marketing, Financial Methods, Industrial Marketing, Integrated Marketing Communication, Introduction to Marketing, Marketing Plan, Marketing Research, Retail Management, Services Marketing and Strategic Marketing.

Official programme page

Application information

Entry requirements

Any acceptable bachelor's degree obtained in a field other than marketing (marketing fields include marketing, consumer behaviour, retail management, marketing communication and services marketing), with an average final mark of at least 55% for all major final-year modules. A compulsory orientation programme before the academic year, a letter of motivation to the Department of Business Management, and no concurrent enrolment in another degree or diploma are required.

The application fee is R100 for South African citizens, permanent residents and refugee, asylum seeker and diplomatic status holders, and R400 for international applicants. Stellenbosch Business School applicants pay R1050 for the MBA and R850 for other SBS programmes. Some applicants are exempt; application fees are non-refundable.

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