MSc Digital Marketing Strategy at St Mary's University, Twickenham

Study an MSc Digital Marketing that balances strategic depth with real flexibility. The MSc Digital Marketing Strategy at St Mary's University, London prepares you to think strategically, use AI and analytics confidently, and tell stories that connect – a rare balance of strategic, creative and analytical skills in one master's degree. Instead of taking formal exams, you'll graduate with a career-ready portfolio, learning directly from industry voices through guest lectures, live briefs and practical workshops. The course is also offered as PGDip, PGCert.

Faculty: Faculty of Arts, Business, Law, Education and Theology  |  Department: School of Business and Law  |  Duration: 1 year (full-time), 2 years (part-time)  |  Study mode: full-time; part-time  |  Intake: September  |  Location: London, England, United Kingdom

What you will study

Core modules: Digital Marketing Strategy, Brand Management and Digital Storytelling, Online Customer Experience, Marketing Innovation and AI, Independent Project. Optional modules include Digital Service and Social Media Strategy, International Marketing, Data Visualisation, Creativity, Entrepreneurship and Innovation, Responsible and Ethical Leadership, Digital Analytics and Information Management, Human-Computer Interaction, Personal and Professional Development (Industry Placement).

Career pathways

With our MSc Digital Marketing Strategy, you'll develop essential transferable skills, such as communication, independence, and creative problem-solving. Graduate roles include Digital Marketing Manager, Content Strategist, Social Media Manager, Brand Manager.

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