BSc (Hons) Marketing and Sports Communication at St Mary's University, Twickenham

Build critical skills to impact sports audiences with our hands-on sports marketing degree. Develop critical insights, learn cutting edge digital skills, and understand what it takes to succeed in marketing and digital communication. You'll apply critical, strategic, and creative skills while becoming an ethical and global professional. You'll also impact sports audiences, consumers, and fans across sectors and platforms, and complete exciting practical projects.

Faculty: Faculty of Sport, Technology and Health Sciences  |  Duration: 3 years  |  Study mode: full-time; optional placement year (4 years with placement year)  |  Intake: September  |  Location: London, England, United Kingdom

What you will study

Year 1 core modules: Media and Communications: Past, Present, Future, Understanding Marketing, Consumer Insight, Behaviour, and Engagement, Ethics, Communication, and Professionalism. Optional modules in Year 1 include Data Visualisation and Storytelling, Introduction to the Sports Industry, Data and Digital Marketing, Sport, Culture, and Society. Year 2 core modules: Branding and Brand Management, Research Methods. Optional modules in Year 2 include Digital Content Creation I, Working in Marketing, Sports Sponsorship and Promotion, Marketing Strategy and Implementation, Digital Content Creation II, Strategic Communication, Managing Sports Events.

Career pathways

Our sports marketing degree will help you develop essential transferable skills, such as communication, creative problem-solving, and teamwork. Graduate roles include sports journalism and media relations, sports marketing and branding, sports broadcasting and presenting, talent booking, sports charities, sports and leisure events management.

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