MSc Digital Marketing at Solent University

Programme overview

This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in the rapidly expanding digital marketing sector. Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in, or related to, the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.

Faculty: Marketing, communication and public relations | Duration: 1 year full-time (January start); 1 year full-time | Study mode: full-time | Intake: Full-time September start; Full-time January start; Full-time May start (2027 entry) | Location: Southampton, England, United Kingdom

What you will study

Core modules include Academic Skills and Career Development, Consumer Insights and Data Analysis, Advanced Transmedia Marketing Strategy, Digital Marketing Applications, Research Methods and Final Major Project. Optional modules include Developing the Project Professional, Enterprise and Innovation, Professional Practice.

Career pathways

Typical career destinations for MSc Digital Marketing graduates encompass: Digital marketing executive, Digital marketing and communications officer, Social media executive, Digital content creator, Digital analyst, Digital account manager.

Official programme page

Application information

Entry requirements

An honours degree at 2:2 or higher from a marketing, advertising, PR, promotions, communications, business studies, or management-related course Applicants from degree courses other than those listed above should either have taken one or more marketing-related modules as part of their degree programme, or possess some experience of marketing-related activities, perhaps through work or work experience. If you do not have these qualifications or are unsure of your eligibility please contact the University. English language: IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking.

Domestic applicants: GBP 10,400 a year (2026/27). UK and Channel Island full-time fee Source

International applicants: GBP 18,350 a year (2026/27). International full-time fee Source

Intake: Full-time September start; Full-time January start; Full-time May start (2027 entry)

Duration: 1 year full-time (January start); 1 year full-time

Apply through the official page: https://www.solent.ac.uk/courses/postgraduate/digital-marketing-msc

Explore more study programmes

Business