Bachelor of Commerce in Marketing at Saint Mary's University

Programme overview

Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners and others. Through the study of marketing, you’ll sharpen your public speaking, organizational, critical thinking and teamwork skills. You’ll also build communications skills and an awareness of the importance of ethics and social responsibility.

Faculty: Sobey School of Business | Department: Department of Marketing | Study mode: full-time | Location: Halifax, Nova Scotia, Canada

What you will study

Sample courses include Introduction to Marketing, Consumer Behavior, Digital Marketing and Retail and Marketing Analytics.

Career pathways

Career examples include product/brand manager, influencer marketing analyst, marketing research analyst, promotions and sales reps, social channels manager, customer service manager and media buyer.

Official programme page

Application information

Entry requirements

Nova Scotia applicants: English 12 academic, Mathematics 12 (or Statistics and Data Science 12, Pre-Calculus 12 or Calculus 12) and three additional academic 12 courses, with a minimum 70% average and no mark below 60% in the required courses. Requirements for other provinces and countries are listed on the Canadian and international admissions pages.

Tuition is charged per credit, so the total depends on the courses you register for each year. Current fees are listed in the official fee schedule.

Fall term (classes begin September 9, 2026), Winter term (classes begin January 6, 2027), Spring term (classes begin May 3, 2027) and Summer term (classes begin July 5, 2027).

Fall 2026 (September): domestic applicants apply by August 1, international applicants by June 15. Winter 2027 (January): domestic applicants apply by December 1, international applicants by October 1. Applications for 2027-2028 open October 1. The application fee is $65 CAD for domestic and $100 CAD for international students, paid by credit card at application. The deadline for admissions scholarships is February 15.

Apply through the official page: https://www.smu.ca/future-students/admissions/cs-apply-online.html

Explore more study programmes

Business