MS Digital Marketing at Rutgers University-New Brunswick

A fully online, 30-credit AACSB-accredited master's combining marketing foundations with AI-driven marketing, digital analytics, social media strategy, search marketing and customer experience. In-state and out-of-state students pay the same tuition rate, and certifications such as Google Analytics and Hootsuite can be earned within the programme.

Faculty: Rutgers Business School  |  Department: Marketing  |  Duration: 30 credits (10 courses); 9-12 months full-time, up to 4.5 years part-time  |  Study mode: online  |  Intake: Fall, Spring and Summer  |  Location: New Brunswick, NJ, United States

What you will study

Course portfolio split evenly between modernized foundational marketing courses and tactical digital marketing courses, with a non-credit orientation; up to 3 credits of advanced standing can be waived for the Introduction to Digital Marketing course.

Career pathways

Graduates are prepared to lead digital marketing initiatives, analyze data and drive business impact.

Official programme page