Digital Media Culture and Technology BA at Royal Holloway, University of London

Our BA in Digital Media Culture and Technology equips you with the creative, technical, and critical skills to understand digital systems and shape the future. We’re living through a digital revolution. AI, algorithms, and media platforms are shaping how we live, work, communicate, and perceive ourselves.

Department: Digital Media Arts  |  Duration: 3 years full time  |  Study mode: full-time  |  Location: Egham, England, United Kingdom

What you will study

Core modules: Year 1: Coding for the Arts, Introduction to Digital Media Theory, Introduction to Digital Media Practice, Introduction to Media Histories 1, Introduction to Media Histories 2; Year 2: Digital Media Communications, Digital Aesthetics, Data Journalism and Visualisation; You will take one from the following:: Creative Interactive Media, Creative Digital Arts, Animation and Visual Effects, Creative Social Media; Year 3: Creativity, Entrepreneurship & Digital Marketing; Media Arts Dissertation, Advanced Digital Media Communications Project. Optional modules: Year 2: Directing Screen Fiction, Cinematography, Screenwriting, Post-Classical Hollywood, Experimental Filmmaking and others; Year 3: Advanced Editing, Promo and Content Creation, Advanced Screenwriting, Digital Images, People and AI, Music Video and others.

Career pathways

By the time you graduate you will be able to walk into an interview with a thorough grounding in the history and theory of digital media – invaluable for companies who look ahead to future trends – along with expertise in programming, analytics and data visualisation.

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