PgCert International Marketing at Robert Gordon University

PgCert is an exit award within the International Marketing course. This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing. By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems.

Faculty: Aberdeen Business School  |  Location: Aberdeen, Scotland, United Kingdom

What you will study

You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed. You will continue to develop your specialist skills, in-depth knowledge and practical experience.

Career pathways

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

Official programme page