MSc Digital Marketing at Robert Gordon University

The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis. The MSc Digital Marketing course will introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape.

Faculty: Aberdeen Business School  |  Duration: 16 months full-time; 12 months full-time; 33 months part-time; 27 months part-time; 27 months part-time (online learning)  |  Study mode: full-time; part-time; part-time (online learning)  |  Intake: January; September  |  Location: Aberdeen, Scotland, United Kingdom

What you will study

You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real life business scenarios. You will explore the importance of social media in the digital marketing sphere and gain first-hand understanding of how to approach it in a strategic context.

Career pathways

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

Official programme page