Master of Business Administration - Digital Marketing (MBA) at Robert Gordon University

Drive business growth through digital insight and strategy with the MBA Digital Marketing. This MBA pathway prepares future leaders to apply advanced marketing, analytics, and strategic decision‑making skills in dynamic digital environments. You will build the capabilities needed to lead teams and shape impactful, data‑driven marketing strategies.

Faculty: Aberdeen Business School  |  Duration: 28 months part-time (online learning); 24 months part-time (online learning)  |  Study mode: part-time (online learning)  |  Intake: January; September  |  Location: Aberdeen, Scotland, United Kingdom

What you will study

The MBA programme fosters the development of reflective, responsible, and strategic leaders. It combines academic grounding with practical relevance, connecting you with a diverse community of peers, alumni, academics, and industry professionals. By undertaking the Masters in Business Administration postgraduate degree, you will learn the fundamentals and key decision-making that take place in business functions and then apply your learning at a strategic level.

Career pathways

An MBA is an internationally recognised qualification which will help you to capitalise on your experience to date and build on your previous qualifications. On completion, you will be able to take the next step in your career to a senior leadership position either within your existing organisation, a new organisation or setting up your own business.

Official programme page