BA (Hons) Digital Marketing for Business at Robert Gordon University

Programme overview

The Digital Marketing for Business BA (Hons) is Scotland's first fully online undergraduate degree in this field. Designed for working professionals & HNC/HND holders, it delivers applied digital expertise in AI, SEO, strategy, and content creation. Apply learning directly to your workplace and gain a portfolio-ready qualification.

Faculty: Aberdeen Business School | Duration: 12-30 months full-time (online learning); 1 - 3 years full-time (online learning) | Study mode: full-time (online learning) | Intake: February; September | Location: Aberdeen, Scotland, United Kingdom

What you will study

You will develop the foundational knowledge and understanding of how organisations operate within the modern business context and the importance of effective people management. This initial stage provides the core creative, commercial and analytical skills, allowing you to reflect on previous professional experience and prepare for the strategic and technical digital modules in Stage 2 and 3. This stage enables you to formalise your experience by diving into applied digital expertise.

Career pathways

The knowledge and skills developed throughout this course will enhance your employability and enable you to progress your existing career, change your career path or apply for new job opportunities in an exciting, growing sector.

Official programme page

Application information

Entry requirements

Entry to Stage 1 (Year 2) 2 years’ work experience or a relevant HNC in Marketing, Communications, Business, Design, Admin and IT may be considered. Entry to Stage 2 (Year 3) A relevant HND in Marketing, Communications, Business, Design, Admin may be considered. For someone with a minimum of 3 years’ work experience and at least one year digital marketing experience you could be eligible for accelerated entry to this year and stage to a Bachelor's degree in a year. Entry to Stage 3 (Year 4) You can progress post-completion of year 3 and gain your Honours award in this final year of study. This is an optional year after completion of year 3. Alternative Qualifications We welcome applications from those with equivalent qualifications to those stated, including SVQs/NVQs, access programmes, Foundation Apprenticeships and overseas qualifications. Applications from students with non-standard qualifications or work experience will be considered on an individual basis. Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

Domestic applicants: GBP 1,820 a year (2026/2027). Scottish students, full time online, over 1 year Source

International applicants: GBP 17,570 a year (2026/2027). International students, full time online, over 1 year Source

Intake: February; September

Duration: 12-30 months full-time (online learning); 1 - 3 years full-time (online learning)

Apply through the official page: https://www.rgu.ac.uk/study/courses/ba-hons-digital-marketing-for-business#apply

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