BA (Hons) Advertising and Public Relations at Richmond American University London

Programme overview

Advertising and public relations in a liberal arts framework, covering visual and persuasive communication, media and creative campaigns. Graduates receive both a UK degree and a US degree, accredited by the QAA and the Middle States Commission on Higher Education.

Duration: 3 or 4 years full-time (three-year fast-track route with qualifying entry; four-year US-model route) | Study mode: full-time | Intake: January 2027; September 2027 | Location: London, England, United Kingdom

What you will study

Level 5 courses include Visual Communication in Practice, Persuasive Communication, Communication in Mediated Environments, Media Power and Marketing Psychology and Consumer Behaviour; Level 6 includes Creative Campaigns in Advertising and PR, Digital Marketing and Social Media and a Senior Project.

Official programme page

Application information

Entry requirements

Entry to year two (three-year route): A Levels BBC / 112 UCAS points; International Baccalaureate and other qualifications as listed. Entry to year one (four-year route): A Levels CCC / 96 UCAS points; BTEC National Extended Diploma MMM; US High School Diploma GPA 2.8; International Baccalaureate 26 points; Indian Standard 12 60%. English language for non-native speakers: Academic IELTS 6.0 overall with 5.5 in each component. Occasional interview. UCAS codes: 4-year NP52, 3-year CP02.

Domestic applicants: GBP 9,250 a year. UK fee as shown on the programme page Source

International applicants: GBP 17,500 a year. EU, international and US students Source

Intake: January 2027; September 2027

Duration: 3 or 4 years full-time (three-year fast-track route with qualifying entry; four-year US-model route)

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