MSc in Digital Marketing Management at Rennes School of Business

Programme overview

Master of Science on the Paris and Rennes campuses preparing students for strategic, operational and product-based marketing and communications roles, with the Diplôme Supérieur en Management du Marketing Digital (RNCP Level 7, No. 41233).

Duration: 1 or 2 years (60 ECTS per year) | Study mode: full-time or alternance/apprenticeship; taught in English | Location: Rennes, Bretagne, France

What you will study

Master 1 covers strategy, data analysis, change management and diversity, with design thinking, B2B marketing, market intelligence and omnichannel communication. Master 2 covers corporate social responsibility, AI applied to marketing, CRM, brand management, marketing innovation, digital advertising and marketing research, and ends with a graduating project. Students work with tools such as Semrush, Salesforce, Google Trends and HubSpot.

Official programme page

Application information

Entry requirements

Entry into Master 1: bachelor's degree or equivalent validating 180 ECTS. Entry into Master 2: Master 1 validating 60 ECTS, or a bachelor's degree (180 ECTS) with at least 3 years of professional experience (VAPP application). English: TOEIC 785, IELTS 6.0, TOEFL 80, Cambridge B2, or the last two years of education taught in English. Apply online with CV, letter of recommendation and transcripts, followed by an online interview with pre-recorded questions.

EUR 28,900 for the whole programme. Master 1 + Master 2, full-time and apprenticeship/alternance, for the listed MSc programmes. Source

Duration: 1 or 2 years (60 ECTS per year)

Apply through the official page: https://application.rennes-sb.com/

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