BA (Hons) Fashion Business, Brand and Marketing at Ravensbourne University London

Our BA (Hons) Fashion Buying and Brand Management degree in London prepares you for a career in fashion buying and brand management, offering you an understanding of most head office roles whilst giving you flexibility to switch career paths as required. The course focuses on industry-style reporting rather than sketchbooks or sewing, giving you practical knowledge of product development, including fabric selection and testing, colour management, quality control and sustainability.

Faculty: Fashion  |  Duration: 3 years (4 years with optional integrated foundation year)  |  Study mode: full-time; optional integrated foundation year route available (UCAS 560F)  |  Intake: Sep 2027  |  Location: London, England, United Kingdom

What you will study

Key study topics: Trend forecasting; Consumer profiling and identification; Fashion market research; Fashion buying and product development; Merchandising and visual merchandising; Sourcing and sustainability; Fashion brand management; Marketing a brand; Business planning. Modules: Year 1: Fashion Fundamentals, The Industry, Now: Trends, Communities and Behaviours, The Buy: Product, Place, Performance, Introduction to Brand and Marketing, Your Path: Progress, Potential, Plan. Year 2: Industry & Collaboration, Marketing Strategy: Brand Building and Promotion, Career Catalyst, Future: Trends, Communities and Behaviour, Immersive Retail, Industry Experience. Year 3: Sprints and Ideation, White Space: Market, Consumer Competitor, Your Future: Next Steps, Networking, New Start, Final Major Project, Final Major Project Pitch.

Career pathways

Prepares graduates for a career in fashion buying and brand management, with an understanding of most head office roles and flexibility to switch career paths.

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