MMkt Marketing Analytics and Insights at Pennsylvania State University

Programme overview

The Master of Marketing in Marketing Analytics and Insights program will prepare graduates to stand out in a competitive job market by studying at a highly reputed business school with some of the world’s leading academic thinkers and industry experts. This program will provide students with marketing analytics capabilities essential for marketing managers and analysts for data-driven marketing organizations.

Faculty: The Graduate School | Duration: 30 credits | Study mode: full-time | Location: University Park, PA, United States

What you will study

A minimum of 30 credits at the 400, 500, or 800 level is required, with a minimum of 18 credits at the 500 or 800 level. Courses include Ethical Leadership, Marketing in a Global Environment, Marketing Analytics, Driving Business Success with Marketing Analytics, Evaluating Marketing Communications in the Digital World.

Official programme page

Application information

Entry requirements

Applicants apply for admission to the program via the J. Jeffrey and Ann Marie Fox Graduate School application for admission . Applicants apply for admission to the program via the J. Jeffrey and Ann Marie Fox Graduate School application for admission . A completed online Graduate School Application for Admission is required, including: Minimum of two years relevant work experience is recommended. Exceptional students that fall outside the guidelines will be considered. Statement of purpose: a 2-3 page essay articulating career and educational goals. Résumé reflecting relevant experience. Official transcripts from all post-secondary institutions attended . Three professional references with complete contact information. Additional information may be requested by the program.

Duration: 30 credits

Apply through the official page: https://gradschool.psu.edu/graduate-admissions/how-to-apply/

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