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Graduate Certificate in Marketing Analytics at Pennsylvania State University

Pennsylvania State University, United States

Programme overview

The Graduate Certificate in Marketing Analytics is a 12-credit online program focused on building a core understanding of key functions in the field of marketing analytics. The program focuses on how marketing analytics are (1) applied within organizations, (2) conducted, and (3) meaningfully communicated and applied to business decision-making and strategy. The curriculum is geared towards college graduates interested in developing skills in marketing analytics functions, but who may have little or no formal training in the field.

Faculty: The Graduate School  |  Study mode: online  |  Location: University Park, PA, United States

What you will study

Courses include Driving Business Success with Marketing Analytics, Evaluating Marketing Communications in the Digital World, Data-Driven Customer Acquisition & Retention, Analytics for Brand Management and Customer Experience.

Official programme page

Application information

Entry requirements

Along with the submission of the online application and the nonrefundable application fee, the following are required: Statement of Purpose — Applicants must describe how professional experience and goals align with the Certificate in Marketing Analytics, not to exceed 500 words. Vita or Résumé — Provide a one- to two-page listing of professional experience and education. Application –Completion of the Graduate School certificate application. GRE or GMAT test scores are NOT required.

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